What is t2 Club and why should I join
Talk to the t2 Team: Sr. Product Manager Anna Makota
When we talk about the creator economy — the ecosystem built by independent creators and the brands and audiences that support them — the word that most often comes to mind is “authenticity.” But how authentic can these streamers, musicians, artists, or writers really be in the face of the Web2 creator platforms that have been, for the most part, restrictive in their policies and secretive in their decision making?
With Web3 gaining ground, creators have an opportunity to take part in a better creative environment. If it’s authenticity they truly want to convey, then nothing is more authentic than removing themselves from the rigid rules of web2 intermediaries to platforms where transactions are transparent, where they can have creative freedom, and where audiences are more invested — in more ways than one.
Unfair profit models with little creative ownership
In Web2, whether you have a hundred subscribers or a million, they aren’t really yours — they’re the platform’s. And if or when they decide to transfer to another platform, they’ll have some difficulty bringing their audiences with them.
And then there are the centralised algorithms that ultimately determine who sees their content or not. The constant changing of their algorithms have a profound effect of the earnings of these content creators, who are already at the mercy of unfair profit models, earning little for producing a lot. But no matter how much content they churn out, it will always be owned by these platforms as they are housed in their private servers.
In Web3, you own what you create
Web3 shows us what a truly supportive creative platform can be. At its core, it’s about placing ownership in the hands of its users. Through blockchain technology and the decentralization of web curation, having a centralized platform that supervises everything won’t be necessary. This gives everyone, creators or not, the freedom to create, consume, and support platforms and their creators.
A decentralized model removes the risk of profit-based centralized manipulation. And by eliminating intermediary platforms between content creators and their fans, these creators will now own 100% of their data, brand, and most importantly, their work.